Treat Your Marketing Like a Media Company

Modern marketing is hard. The goalposts are moving every hour and it’s impossible to keep up. Next week, there will be something new that you’ll have to investigate to see if it makes sense for your company.

But branding is timeless.

The power of a strong brand is not debatable. How to build a strong brand can be done in many ways. Corey Haines, the founder of Swipe Files, recently walked through his ORB Framework (owned, rented, borrowed) to describe ways to build your brand on The Juice’s podcast, Modern Day Marketer.

Here are some of the items I took away from Corey’s conversation with Brett McGrath.

In a couple of weeks, I’ll be attending the Creator Economy Expo (CEX) where I look forward to talking with others who are building newsletters like this, and other creative endeavors that are focused on building an audience. Let me know if you’re going to be there.

Thanks for skimming,


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