Micro-Niche Marketing: The Benefits of Targeting a Highly Specific Audience

Each week I gather the best takeaways from a recent marketing podcast and I compile them into an easy-to-understand infographic. If you want to consume an hour of podcast information in 90 seconds, you should subscribe!

Wouldn’t it be easy if you had a very small, target audience where you could focus all of your marketing efforts? It sounds easier, but in many ways, it’s more difficult to capture the attention of a smaller group.

tab32’s Chief Strategy Officer, Melissa LuVisi, was recently on the Let’s Talk About Brand podcast with Christine Gritmon. In the episode, Melissa broke down how she applied big business tactics to a micro niche.

Photo by Jason Goodman on Unsplash, Photo by Gabriel Gonzalez on Unsplash, Photo by Joyce Busola on Unsplash, Photo by Antenna on Unsplash, Photo by Austin Distel on Unsplash, Photo by Evangeline Shaw on Unsplash, Photo by Christina @ wocintechchat.com on Unsplash

If you’re reading this when it is released on Sunday morning, I am currently on a plane bound for the Creator Economy Expo (CEX) this week in Cleveland, OH. I look forward to catching up with Christine and many other top creative and marketing minds at this great event.

Bob Ross for Graphic Design

I’ve recently started recording my design sessions where I talk through why I’m making the design decisions I’m making. Think of it as Bob Ross for Graphic Design.

This week I was able to complete the design in two sessions.

In the first episode, you can see me struggle through the initial design stages. It was not working at first. Let me know what you think of it.

If you want to be alerted to when I’m live streaming these sessions, please let me know.

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Thanks for skimming (or maybe watching long, boring videos),


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