Turning Your Vision Into Measurable Growth and Brand Clarity
Creative & Brand Director who builds teams, shapes strategy, and drives measurable results in B2B tech.
“A creative genius”
– Huffington Post
You want to grow your brand and connect with your audience. I bring design, strategy, and storytelling together to make that happen.
I’ve spent my career building creative and digital teams that produce work worth noticing. Rebrands, product launches, content systems, and campaign programs that require both strong creative judgment and the organizational discipline to execute at scale.
Along the way, I helped launch a venture-backed AI startup, led enterprise rebrands for billion-dollar tech companies, and wrote The Visual Marketer (Tilt Publishing, 2025). I also publish Marketing by Design, a weekly newsletter on AI, design, and marketing read by over 1,000 creative professionals.
Collaborators and Friends
I’ve worked with some great brands over the years.
Create visuals you’re proud of, even without a designer
For marketers and business owners who have to make their own visuals but don’t have a design background, I wrote a book for you.
This book is not for designers, it’s for marketers. This book is an excellent resource … to break down what works, what didn’t, and why.
Joe Pulizzi, Bestselling author of Content Inc. and Epic Content Marketing
I wouldn’t hire a marketer without making this required reading. He does a great job at connecting marketing knowledge with the visual aspects we need to understand to market effectively.
A. Lee Judge
Founder, Content Monsta
It’s a great read. I’m Halfway through but has changed the way I look at my one pagers and pitch decks already!
Tyler Stambaugh
Co-founder, Magnetiq
It’s enough information to be insanely helpful but you don’t drown people in theory they’ll never get through/apply. Highly recommend.
Bill Schick
Agency founder, FCMO
This is just breathtaking in its usefulness. This book is almost encyclopedic in its scope. Highly recommended, and I don’t do that a lot.
Mark Schaefer
Keynote speaker, marketing strategist, bestselling author
What I Do
There are a lot of things I do well. I’m built to help marketing teams like yours who are looking to establish their brand and run measurable marketing activities.
Brand Strategy & Positioning
Defining how a brand shows up in the market, from positioning and messaging to the visual language that makes it recognizable.
Visual Identity & Design Systems
Building scalable design systems and brand guidelines that keep teams consistent across channels and formats.
Messaging & Storytelling
Crafting narratives that connect brand truth to audience need and make complex ideas worth reading.
Creative Direction & Multichannel Content
Leading creative execution across print, digital, and video so campaigns hold together wherever they land.
Website / UX & Digital Experience Optimization
Designing digital experiences that guide users toward action with the clarity and performance modern audiences expect.
Integrated Campaign Development
Building multi-channel programs that connect brand and demand, aligned to pipeline goals and measurable outcomes.
Conversion Optimization & Performance Analytics
Using data to sharpen creative decisions, testing and iterating so the work keeps improving after launch.
MarTech & AI-Enabled Automation
Integrating tools and AI-driven workflows so marketing teams move faster without losing quality or brand integrity.
Creative / Brand Leadership
Building and leading creative teams, from hiring and mentoring talent to designing the processes that let good work scale.
AI’s Impact on Marketing and Design is Undeniable
I’m a big fan of AI, so I’m learning everything I can and sharing it with you each week. Join more than 1,000 designers and marketers who are staying on top of the latest news and trends.
Let’s Chat
How can we work together to do amplify your brand?