Brand Experience Strategy
First, a word from this week’s sponsor, Reletter. Newsletter readership is growing fast. Unlock a treasure trove of opportunities to get featured and grow your brand with Reletter. Search for Substack and LinkedIn newsletters by topic and view subscriber numbers, engagement scores, contacts and lots more. Try it for free ($49/mo early bird pricing) Last week we …
Here we are: Week #26. That means I’ve shipped a new issue of this newsletter every week for six months! In lieu of celebrating and taking the week off, let’s talk about giving your audience what they want. If you have something in your marketing mix that has done well, keep doing it! You might …
Each week I create and send a newsletter. But, I don’t have 100% open rates on my emails (shocker, I know). Nobody has 100% open rates. So that means the information you’re sending out isn’t being seen by everyone. But what if there was an issue that could be very beneficial to someone, but they …
Recently at an event where I had a lot of responsibility, I was asked how I could stay so zen. I was responsible for ensuring all of the keynote presentations were perfect for all of our executives. There were hundreds of very important people/companies in the audience, and it was critical to present a professional, …
I work for a publicly traded, B2B IT Networking Solutions company. That sentence has a few words that aren’t usually associated with “fun.” A few weeks ago, our EVP of WW Sales, Services, and Channels, Bob Gault, was notified that he would once again be a participant in CRN’s Channel Madness. As you can guess by the …
In 2012 I was hired by Enterasys Networks (now Extreme Networks) to be an in-house designer. At the time, the company was using the services of two different creative agencies. Enterasys’ main concerns were 1) the cost of external agencies and 2) the delay in getting requests completed. I was brought in to address both of …