I have been told my “superpower” is discovering the most important thing and finding the best way to spotlight it.
To achieve this, I start by understanding the customer’s needs and crafting the right strategy and tactics that will drive them to take action. Delivering on that ultimately leads to a strong and authentic brand. A strong brand makes everything easier.
To get people excited and passionate about a brand, I understand that it starts internally. As a marketing leader, I prioritize creating a work environment that allows individuals to produce their best work, ultimately leading to improved outcomes and the timely completion of projects within budget. Throughout my career, I have worked with and led highly collaborative teams who have produced incredible work that has made a measurable difference.
I recognize that the big picture is made up of fine details, and it is crucial to be able to clearly see both when conversing with anyone, from executives to creatives and technologists. Having worked across SMB companies, enterprise companies, startups, and agencies, both in the B2B and B2C space, I can easily adapt to any situation and need. Finding the right chemistry of creativity and technology is essential to create compelling and effective marketing campaigns that resonate with the target audience and drive business growth.
Reach out to me if you are looking for someone to talk to about brand, creativity, marketing, strategy, technology, or even Mad Men (fun fact: there was a character named after me).