Brand Experience Strategy
First, a word from this week’s sponsor, Reletter. Newsletter readership is growing fast. Unlock a treasure trove of opportunities to get featured and grow your brand with Reletter. Search for Substack and LinkedIn newsletters by topic and view subscriber numbers, engagement scores, contacts and lots more. Try it for free ($49/mo early bird pricing) Last week we …
Here we are: Week #26. That means I’ve shipped a new issue of this newsletter every week for six months! In lieu of celebrating and taking the week off, let’s talk about giving your audience what they want. If you have something in your marketing mix that has done well, keep doing it! You might …
Last week we looked at the importance of being data-driven in your marketing. This week, I listened to a great podcast that says the other side of the equation is equally important: Brand Marketing. Gartner analysts Julie Reeves and Noam Dorros, were recently on the #Hashtags marketing & communication podcast to talk about why marketing teams have shifted so far toward …
I would imagine most of you have been through some sort of rebranding exercise at one point or another. Maybe you go through them often. Or, you’re getting ready to go through one (good luck!). Mai Fenton, chief marketing officer at Superscript recently underwent a full rebrand. On a recent episode of Scratch: CMO Interviews, Mai details how …
Each week I create and send a newsletter. But, I don’t have 100% open rates on my emails (shocker, I know). Nobody has 100% open rates. So that means the information you’re sending out isn’t being seen by everyone. But what if there was an issue that could be very beneficial to someone, but they …
Debbie Millman has been podcasting about design since podcasting was cool, and then while it wasn’t cool, and now in the golden age of podcasting. To say she’s a design legend would be underselling it. Recently, she sat down on Kara Swisher’s Sway podcast. Throughout the conversation, Millman gave definitions for some key terms that anyone in marketing …
It’s cliche to say the pandemic changed everything … but it did. Because of this, consumers are looking for more human experiences. This means that companies must move away from corporate speak and be authentic and human. Marketing speaker, author, and educator, Mark Schaefer, was recently on the Marketing Smarts podcast by MarketingProfs and he spoke about the importance of …
Mayur Gupta has spent years pushing brands to new levels at companies such as Kimberly-Clark, Spotify, and Freshly. Now he’s been tasked with bringing the famous Gannett brand into the future. Recently, he sat down with the Marketing Trends podcast from Mission to discuss how CMOs can change the engine while still flying the plane. Here are the …
Is your visual style going through a facelift? Or, perhaps your company, on its way to world domination, has bought out a competitor? Either way, one thing’s for certain: It’s time to rebrand everything you’ve ever made. How to begin? Take it from a veteran of both situations: You don’t want to go in blind. …
Think about your favorite products. What color comes to mind when you think of them? Now, what color comes to mind when you think of their competition? There’s a pretty good chance that you’ve envisioned red and blue for the two companies. Over the years I’ve noticed one major trend across many different industries: the two …