The Emotional Power of Video

We all know that video is one of the best ways to engage an audience. But do we know why?

On a recent episode of Digital Marketing Podcast, Hurricane Media general manager Jon Mowat broke down the science behind why video grabs our attention (spoiler: it’s due to snakes) and how emotional stories in videos can be powerful, or dangerous, ways to engage an audience.

Here are a few of the key takeaways from this episode.

If there is information in here that you’d like to include with your own information, I’ve created a slide deck where you can pull the info you need.

In case you missed it last week, I was recently on the 7-Figure Small podcast where I talked about my process behind this newsletter and a few other topics. Check it out if you want to learn more.

Thanks for skimming,


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