The Lines Between B2B & B2C are Blurring

There are some B2C products that take as much consideration as a B2B product. But we don’t often think about how the sales and marketing of those products are more similar than we may think. I’ve spent good amounts of time on both sides of this equation throughout my career and I can tell you many people scoff at this idea.

One person who doesn’t scoff at this is StockX’s CMO, Deena Bahri. Recently, Deena joined Randy Frisch on The Marketer’s Journey podcast. She talked about “Considered Purchases” and how she uses tactics often seen in B2B to get buyers comfortable with buying goods on her platform.

Here are some of the things I learned in this episode.

Photo by Andrea Piacquadio
Photo by Andrea Piacquadio
Photo by RODNAE Productions
Photo by Andrea Piacquadio
Photo by bin Ziegler
Photo by Jason Goodman
Photo by Christina @
Photo by Chris Liverani

Deena and Randy also talked about what it takes to be a modern CMO. This part of the episode would pair well with past recaps where I’ve covered what makes a successful CMO as well as the road to CMO.

Welcome to the new subscribers who are here because of the coverage in MarketingProfs. It’s a trip to see my work appear on one of my favorite marketing sites (here and here). Thanks to Ayaz Nanji for sharing them.

If you’ve ever wondered what it takes to create this newsletter, or what drove me to start it, I spoke about it on the 7-Figure Small podcast earlier this year. Maybe at some point, I’ll make an infographic detailing my process. 🤔

Let me know if there’s anything you especially like or hate about this newsletter. Any ideas on how to improve it? Anything you’d like to see? Let me know by hitting reply or in the comments below.

Thanks for skimming,


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