If customer service is not handled correctly, it doesn’t matter how good your product, marketing, or sales is, customers will not stick around. The brand of a company can be made or destroyed by one customer service interaction.
StoryBrand’s director of customer experience, Kelley Kirker, was recently on the Marketing Made Simple podcast where she talked about the importance of customer service and how it has to serve the customer and the company.
I’m sure there are a lot of so-called “obvious” items in this recap, but if they were so obvious, all companies would be doing this and we’d never hear about custom service failures.
If you’re interested in having any of these takeaways in your future presentations, you can download this info as slides.
Thanks for skimming!
-Jim
