Each week I create and send a newsletter. But, I don’t have 100% open rates on my emails (shocker, I know). Nobody has 100% open rates. So that means the information you’re sending out isn’t being seen by everyone.
But what if there was an issue that could be very beneficial to someone, but they were just too busy the Sunday I sent it out? They’d never see it.
Unless … I find a way to repackage that content.
So, in the old traditions of clip shows, and to celebrate that I shipped a new issue each week for an entire quarter, I will now re-present the first twelve issues of this newsletter for those of you who may have missed an issue, or if you’d just like to revisit a topic you liked (and I get to take a week off).
There are ways to engage a viewer who is watching your presentation on their computer. Presentation and communication expert, Nancy Duarte, broke down some of what works best to keep the viewer hanging on your every word.
Too often marketing teams are reporting on things that are easy to report on, rather than what is important to the business. Peter Mahoney of Plannuh says marketing activities need to focus on what helps the business.
Tying back to the Secrets of a Successful CMO, marketing has to carry a revenue number in order to be taken seriously within your company. Seismic’s Kyle Lacy discussed this in a recent episode of B2B Growth.
If you finish with all of that, and want to hear my process behind this newsletter, I was honored to be on the 7-Figure Small podcast a little while back.
As always, thanks for skimming,