Every CEO views Marketing differently. Some see it as a cost. Others see it as a way to drive sales.
Gil Allouche is the founder and CEO of metadata.io. Because his company sells to marketers, he understands the value of marketing. In a recent Exit Five B2B Marketing Podcast with Dave Gerhardt, Gil details what CEOs should expect from their marketing teams.
If you’re new here, make sure you check out the Archive to find additional topics that could be helpful.
Let me know if you found this useful. Are there any topics you’d like me to focus on? Hit reply (or comment below) if you have ideas.
Thanks for skimming,