What Does Your CEO Really Want from Marketing?

Every CEO views Marketing differently. Some see it as a cost. Others see it as a way to drive sales.

Gil Allouche is the founder and CEO of metadata.io. Because his company sells to marketers, he understands the value of marketing. In a recent Exit Five B2B Marketing Podcast with Dave Gerhardt, Gil details what CEOs should expect from their marketing teams.

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Let me know if you found this useful. Are there any topics you’d like me to focus on? Hit reply (or comment below) if you have ideas.

Thanks for skimming,

-Jim

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