Jon Miller has seen a lot of evolution during his time in Marketing. From the early days as a co-founder, and the first CMO, of Marketo, to his time as CEO at Engagio, to his current role as CMO at Demandbase, Miller has seen how account-based marketing (ABM) could work better as account-based experiences (ABX).
He talked about this on a recent CMO Chat podcast from the CMO Alliance. Here’s what I took away from the episode.
![](https://cdn.substack.com/image/fetch/w_1100,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fef69b57a-21a6-4972-9f67-e8f39502c75c_1024x5132.png)
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