Marketing has traditionally been run by “brand” people. Now that every line in the budget is examined on a regular basis, marketing leaders need to rely on data to prove the value of marketing. The creative and branding side is still important. But internally, the people at the top want to know how marketing is contributing to the bottom line.
A couple of days ago, Drew Smith, Director of Growth, Revenue Marketing at Directive Consulting was on The Revenue Marketing Report podcast with Camela Thompson. He explained how marketing has evolved and how using data can be a competitive advantage (or disadvantage if your team isn’t relying on it yet).
Here are some of the takeaways I learned from this very informative podcast.
Thank you to everyone who participated in last week’s contest to discover which logos I used in the ransom note. The winner of the gift card was Annie Schiffman! It was fun to see everyone’s guesses.
The answers to the logos are:
R – Rolling Stone
E – Jack Daniels
B – YouTube
R – Pearl Jam
A – Amazon
N – Land Rover
D – Mountain Dew
I – New England Patriots
N – Avengers
G – Geico
B – EBSCO Information Services
R – Spider-Man
A – Beatles
N – Nine Inch Nails
D – Dunkin’
Marketing – from the cover to Killing Marketing by Joe Pulizzi and Robert Rose.
That’s it for this week. Thanks as always for skimming!
-Jim
