When digital became a “thing,” many marketing departments stopped direct mail due to the cost associated with producing it. Now, some companies are finding success in augmenting their digital experiences with direct mail.
There is so much noise out there. I don’t know about you, but I delete a majority of my emails without reading them (by the way, I’m glad you didn’t delete this one without reading it). When I get mail in my analog mailbox, I always look through it before I determine what to do with it. According to Brian Kurtz and Joe Foley, direct mail is a great way to capture the attention of busy people. They were recently on the I Love Marketing podcast to talk about this exact topic.
Thank you to the people who respond and give me direct feedback on this newsletter. I always enjoy hearing how I can be more helpful. From the beginning, Mark Hicks has been helping by pointing out when I haven’t been clear on something. He also recently launched a newsletter focused on the Creator Driven Community. Check it out!
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Thanks for skimming,