Think about your favorite products. What color comes to mind when you think of them? Now, what color comes to mind when you think of their competition? There’s a pretty good chance that you’ve envisioned red and blue for the two companies.
Over the years I’ve noticed one major trend across many different industries: the two leaders usually “own” either red or blue as their primary corporate color.
I first noticed this a few years ago when I was working for a company that had both blue and red in its logo. Our #1 competitor had claimed blue as their primary color. I pitched that we should try to own red. Over the years this trend continues to pop up almost everywhere I look. Click through the SlideShare below to see some examples. And see which color is more successful in each industry.
If there are any I missed, please feel free to let me know in the comments below.
Full disclosure: My current employer, Extreme Networks, owns the color purple. It’s great. Whenever we’re at an event, we stand out because we don’t fit into either red or blue camps. Purple has become a defining quality of our company and our products.
