Jim MacLeod

Effective Visual Marketing

Learning About the Future of Marketing at #INBOUND16 (recap)

Learning About the Future of Marketing at #INBOUND16 (recap)

For the second year in a row, I was fortunate to attend HubSpot’s annual INBOUND Marketing conference. This year saw 19,000 marketers assemble for a few days at the Bayside Expo Center in South Boston (yay Southie!). The event kicked off on Tuesday night with the one and only Gary Vaynerchuk. Gary started off by […]

Read more
How Deadpool is Changing the Movie Marketing Game

How Deadpool is Changing the Movie Marketing Game

The movie industry has changed drastically over the past decade or so. The most successful movies tend to be big, spectacular movies, usually based on something that was done before. No genre has benefitted from this change more than the super hero/comic book movie franchises. There have always been super hero movies, but this current […]

Read more
Marketing is Your Starting Pitcher

Marketing is Your Starting Pitcher

I’ve worked for a few different companies in diverse industries. And I’ve noticed one common theme: Marketing is often looked down upon by Sales. In some ways, I can understand the basic thinking. Sales brings money in whereas Marketing spends money. Marketing can also be seen as sales enablement. This makes sense, but it still […]

Read more