Design

When digital became a “thing,” many marketing departments stopped direct mail due to the cost associated with producing it. Now, some companies are finding success in augmenting their digital experiences with direct mail. There is so much noise out there. I don’t know about you, but I delete a majority of my emails without reading …

Erik Huberman is the CEO and Founder of Hawke Media. Having worked with major brands at his agency, Erik has noticed a few key areas where Marketing teams should focus their attention. Recently, Erik sat down with Anna Shutko on The Marketing Analytics Show. He walked through these three pillars, what works well for each of those pillars, and how …

This week, I was excited to listen to a podcast with two of my favorite people on Twitter. Christina Garnett, the Senior Marketing Manager for Offline Community & Advocacy at B2B powerhouse HubSpot (and unofficial #MarketingTwitter queen), was recently on Jason Bradwell’s B2B Better podcast. Christina walks through why it’s important to build a community in 2022. She then gives …

The idea of Marketing reporting to a Chief Revenue Officer seems to come in and out of vogue as time goes on. Doug Bell, the CMO of LeanData, was recently on the daily MarTech Podcast with Benjamin Shapiro. Doug talked about why this is becoming a trend again, and why he thinks it will fail like last time. For …

This past week I had the honor of attending the first CEX: Creator Economy Expo. The event focused on the future of building businesses around content creators. There was a wide range of topics covered from NFTs to Creator Coins, Web3 to community building, and much more. The event was hosted and co-founded by Joe Pulizzi of The Tilt. …

Google lives at the heart of so much of what we do as marketers. But if you look at how Google has been evolving, it turns out Google is no longer pretending to be in the business of helping website owners. Google is more interested in keeping visitors on its own properties than driving traffic …

I once stood in an all-hands meeting and a top exec said “No more personal brands” (true story). This is the old mindset. Progressive companies see that allowing employees to create content on their own, to build their own audience, can benefit both the person AND the company. I was at a conference one time, …

Modern marketing is hard. The goalposts are moving every hour and it’s impossible to keep up. Next week, there will be something new that you’ll have to investigate to see if it makes sense for your company. But branding is timeless. The power of a strong brand is not debatable. How to build a strong …

There’s too much content (and yes, I realize this newsletter is just adding to the clutter, but I digress). Hoping your buyers find the right piece of content is a bad strategy. Randy Frisch, co-founder and chief evangelist for content experience at Uberflip walks through why you should curate your content with personalized experiences. On his recent …