Brand Experience Strategy
If customer service is not handled correctly, it doesn’t matter how good your product, marketing, or sales is, customers will not stick around. The brand of a company can be made or destroyed by one customer service interaction. StoryBrand’s director of customer experience, Kelley Kirker, was recently on the Marketing Made Simple podcast where she talked about the …
Marketing teams are always in a state of evolution. From the “great resignation” to companies growing, there is always something new that can be done to enhance your team. Seismic SVP of Marketing, Kyle Lacy, was recently on the B2B Growth podcast where he talked about the differences of leading marketing at a high-growth company like Lessonly, and …
There are a million ways to do social wrong. And most companies use them all. But brand strategist Christine Gritmon is getting ready to launch the new Social Media Pulse Community. Christine is a great follow on Twitter and hosts the weekly Tweetchat: #ChatAboutBrand, as well as the weekly live stream: Talk About Brand. On a recent episode of Get The Message, …
We all know that video is one of the best ways to engage an audience. But do we know why? On a recent episode of Digital Marketing Podcast, Hurricane Media general manager Jon Mowat broke down the science behind why video grabs our attention (spoiler: it’s due to snakes) and how emotional stories in videos can be powerful, …
Peter Mahoney is the founder and CEO of Boston-based Plannuh, a company that builds and manages marketing plans and performance. Not only is he the host of a podcast called The Next CMO, but he also wrote the book of the same name. Recently, Mahoney was on Douglas Burdett’s podcast, Marketing Book Podcast. In this episode, the two of …
Debbie Millman has been podcasting about design since podcasting was cool, and then while it wasn’t cool, and now in the golden age of podcasting. To say she’s a design legend would be underselling it. Recently, she sat down on Kara Swisher’s Sway podcast. Throughout the conversation, Millman gave definitions for some key terms that anyone in marketing …
One of the world’s best presentation and communications experts, Nancy Duarte, has spent decades defining what makes a great presentation. Now, with most people being remote, it takes more than just amazing slides to engage an audience. Duarte recently sat down with Isra García on his Disrupt Everything podcast to walk through how to craft a story, and how to get …
It’s cliche to say the pandemic changed everything … but it did. Because of this, consumers are looking for more human experiences. This means that companies must move away from corporate speak and be authentic and human. Marketing speaker, author, and educator, Mark Schaefer, was recently on the Marketing Smarts podcast by MarketingProfs and he spoke about the importance of …
Mayur Gupta has spent years pushing brands to new levels at companies such as Kimberly-Clark, Spotify, and Freshly. Now he’s been tasked with bringing the famous Gannett brand into the future. Recently, he sat down with the Marketing Trends podcast from Mission to discuss how CMOs can change the engine while still flying the plane. Here are the …
Soon Yu is a speaker on innovation and design and the author of Iconic Advantage. Later this year he’ll be releasing a book on the benefits of friction in experiences. He recently spoke on The Justin Brady Show about this exact topic. While it may seem counterintuitive, Soon explains why adding friction can be a good thing and gives …