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Since the birth of social media, salespeople have used it to engage prospects. You see someone who’s actually good at it every now and then. Josh Krakauer, the CEO of Sculpt, a B2B social media marketing agency, was recently on the B2B Better podcast with Jason Bradwell. There he discussed the benefits of social selling and how Marketing …

40 years ago, Tom Peters co-authored a book widely regarded as one of the best on business management: In Search of Excellence: Lessons from America’s Best-Run Companies. Since then, he has continued to talk and write about the importance of respecting your people and how that benefits the employees AND the company. Tom was recently on Mark …

Publishing a newsletter is a lot of work. Creating a brand-new infographic for each issue/topic is also a lot of work. This is obvious to anyone who has tried either one. But this wasn’t all I learned by starting this newsletter last year. As you’ll see in the infographic below, there are things I learned …

Yeah, it’s a bit of a long headline, but when Later’s Performance Marketing Specialist, Alex Lewis, said this quote at the end of her Marketing Happy Hour podcast appearance, I knew it would be a great title. So much of Performance Marketing comes down to running tests and seeing what is driving conversions and revenue. It’s different from …

Every company wants to tell a unique story about its product or service. It’s essential to stand out, but there are some simple messaging rules that must always be applied. Darr Gersovich was recently on the B2B Growth podcast and talked about a system he has developed to tell a compelling story. The 4C+D of Marketing Messaging is his system …

Ever since I first read Amanda Natividad’s article on zero-click content, I’ve been fascinated by the idea. The sites and platforms where we spend the most time want to keep you on their sites and platforms. They don’t want to drive traffic back to your site (check out a recap of Ross Simmons’ conversation about the end of …

There are some B2C products that take as much consideration as a B2B product. But we don’t often think about how the sales and marketing of those products are more similar than we may think. I’ve spent good amounts of time on both sides of this equation throughout my career and I can tell you …

Thanks for sticking around while I took some time off. August was a time of a bit of burnout and then a long vacation. So, now that we’ve reached September, I’m back to it. And welcome to all of the new subscribers who signed up even though I took a few weeks off. This week …