Brand Experience Strategy
Some stuff I've learned over the years.
A couple of weeks ago I had the pleasure of attending the first-ever Creator Economy Expo (CEX). Hosted by Joe Pulizzi and the team at The Tilt, this event was focused on the future of content creation and business. The keynote speakers and sessions were great, but the best part was the networking. I was able to meet …
The idea of Marketing reporting to a Chief Revenue Officer seems to come in and out of vogue as time goes on. Doug Bell, the CMO of LeanData, was recently on the daily MarTech Podcast with Benjamin Shapiro. Doug talked about why this is becoming a trend again, and why he thinks it will fail like last time. For …
This past week I had the honor of attending the first CEX: Creator Economy Expo. The event focused on the future of building businesses around content creators. There was a wide range of topics covered from NFTs to Creator Coins, Web3 to community building, and much more. The event was hosted and co-founded by Joe Pulizzi of The Tilt. …
Google lives at the heart of so much of what we do as marketers. But if you look at how Google has been evolving, it turns out Google is no longer pretending to be in the business of helping website owners. Google is more interested in keeping visitors on its own properties than driving traffic …
I once stood in an all-hands meeting and a top exec said “No more personal brands” (true story). This is the old mindset. Progressive companies see that allowing employees to create content on their own, to build their own audience, can benefit both the person AND the company. I was at a conference one time, …
Modern marketing is hard. The goalposts are moving every hour and it’s impossible to keep up. Next week, there will be something new that you’ll have to investigate to see if it makes sense for your company. But branding is timeless. The power of a strong brand is not debatable. How to build a strong …
There’s too much content (and yes, I realize this newsletter is just adding to the clutter, but I digress). Hoping your buyers find the right piece of content is a bad strategy. Randy Frisch, co-founder and chief evangelist for content experience at Uberflip walks through why you should curate your content with personalized experiences. On his recent …
Each week I create and send a newsletter. But, I don’t have 100% open rates on my emails (shocker, I know). Nobody has 100% open rates. So that means the information you’re sending out isn’t being seen by everyone. But what if there was an issue that could be very beneficial to someone, but they …
If customer service is not handled correctly, it doesn’t matter how good your product, marketing, or sales is, customers will not stick around. The brand of a company can be made or destroyed by one customer service interaction. StoryBrand’s director of customer experience, Kelley Kirker, was recently on the Marketing Made Simple podcast where she talked about the …
Marketing teams are always in a state of evolution. From the “great resignation” to companies growing, there is always something new that can be done to enhance your team. Seismic SVP of Marketing, Kyle Lacy, was recently on the B2B Growth podcast where he talked about the differences of leading marketing at a high-growth company like Lessonly, and …