Brand Experience Strategy
Some stuff I've learned over the years.
When was the last time we went a week without hearing about a change to the Facebook algorithm? Every few days news or rumors leak out about how they’re “bettering” the timeline for users. But we all know the truth. They do this for one reason: monetization. Facebook is a public company and it is …
Social Media Examiner threw their fourth annual Social Media Marketing World. This year saw 3000 attendees from 55 different countries descend on the San Diego Convention Center. Over 150 speakers talked about a wide variety of social media marketing topics. But there was one word on everyone’s lips: Video. Video, specifically live video, has taken the industry …
I work for a publicly traded, B2B IT Networking Solutions company. That sentence has a few words that aren’t usually associated with “fun.” A few weeks ago, our EVP of WW Sales, Services, and Channels, Bob Gault, was notified that he would once again be a participant in CRN’s Channel Madness. As you can guess by the …
The movie industry has changed drastically over the past decade or so. The most successful movies tend to be big, spectacular movies, usually based on something that was done before. No genre has benefitted from this change more than the superhero/comic book movies. There have always been superhero movies, but this current run began with …
Last week Vala Afshar published a review of Brian Solis’ new book X: The Experience When Business Meets Design. I created the SlideShare that goes along with it. 10 Design Experience X-Factors from Vala Afshar
Think about your favorite products. What color comes to mind when you think of them? Now, what color comes to mind when you think of their competition? There’s a pretty good chance that you’ve envisioned red and blue for the two companies. Over the years I’ve noticed one major trend across many different industries: the two …
Tuesday night saw renowned author Seth Godin kick off this year’s edition of HubSpot’s INBOUND conference. Seth touched upon a wide range of topics from the StayPuft marshmallow man to golf claps. But his key message was about changing culture. Using corn growers as an example, he explained how many people won’t do what is …
For the third year in a row, I’ve been fortunate to attend the Email Design Conference presented by Litmus. Each year we are inundated by some of the best email marketing designers and developers in the world. Email marketing is one of those areas where there are 100 ways to skin a cat. Everyone has their own best practices, …
By now you’ve heard the stories: Periscope and Meerkat are the hot apps for live-streaming video. Now that they’re both available for iOS and Android, usage is going to go through the roof. This post isn’t about which app is better. There are plenty of articles all over the web focused on that debate. This post is to let you know that …
In 2012 I was hired by Enterasys Networks (now Extreme Networks) to be an in-house designer. At the time, the company was using the services of two different creative agencies. Enterasys’ main concerns were 1) the cost of external agencies and 2) the delay in getting requests completed. I was brought in to address both of …