Articles

Some stuff I've learned over the years.

Storytelling Lessons from Marvel

Storytelling Lessons from Marvel to Marketing

Recently on a Twitter Spaces session of Christina Garnett’s Unverified, we discussed Marvel’s storytelling techniques and how they can apply to marketing. It was a fun, free-flowing conversation ranging from customer engagement to creator rights. But it got me thinking about some of the tactics that Marvel used to use on the publishing side (long before these characters …

Is it better to be a specialist or generalist

Is it Better to be a Specialist or a Generalist?

It’s the age-old question: is it better to be a specialist or a generalist? Are you better off by being great at one thing, or good at many things? I recently had the honor of speaking to a management class at Keene State College where I got to give my version of the answer to this …

Library

Stuff I Learned from Books in 2019

I drastically changed my reading habits in 2019. Because I consumed so many books, I wanted to find a good way to run through what I liked and learned from these books. This year, I thought it would be good to present my thoughts in note form and provide the key takeaways I found in …

Keene State College

20 Years Later

A couple of months ago while at Epcot, I had the privilege of sharing a beer hall dinner table with James Coleman. He has spent the last 50 years working on Disney art and animation. He was the background art director for movies such as The Little Mermaid and Beauty and the Beast.  While talking with him, …

How to lead a rebranding

How to Lead a Rebrand (Without Going Crazy)

Is your visual style going through a facelift? Or, perhaps your company, on its way to world domination, has bought out a competitor? Either way, one thing’s for certain: It’s time to rebrand everything you’ve ever made. How to begin? Take it from a veteran of both situations: You don’t want to go in blind. …

Books I read in 2018

Favorite Books of 2018

This year I read a handful of books that really helped in my marketing learning. It’s crazy to think about how many books are published each week. But these are the ones that I enjoyed the most. Originally, I titled this post “Marketing Books I Enjoyed in 2018,” but then when I went back through …

Wireframes - International microsites

A Simple Plan for Globalizing Websites

Until the summer of 2015, Extreme Networks, a leader in software-driven networking solutions, used a website localization system that was seen by many as being ineffective. The 33 most popular pages were translated, and the entire website was published in four different languages. The drawback to this system was that the user had no way …

Man on mountain

Overcoming the Enormity of a Big Project

Recently at an event where I had a lot of responsibility, I was asked how I could stay so zen. I was responsible for ensuring all of the keynote presentations were perfect for all of our executives. There were hundreds of very important people/companies in the audience, and it was critical to present a professional, …

Inbound 2016

Learning About the Future of Marketing at #INBOUND16 (recap)

For the second year in a row, I was fortunate to attend HubSpot’s annual INBOUND Marketing conference. This year saw 19,000 marketers assemble for a few days at the Bayside Expo Center in South Boston (yay Southie!). The event kicked off on Tuesday night with the one and only Gary Vaynerchuk. Gary started off by addressing …