Brand Experience Strategy
It’s the age-old question: is it better to be a specialist or a generalist? Are you better off by being great at one thing, or good at many things? I recently had the honor of speaking to a management class at Keene State College where I got to give my version of the answer to this …
I drastically changed my reading habits in 2019. Because I consumed so many books, I wanted to find a good way to run through what I liked and learned from these books. This year, I thought it would be good to present my thoughts in note form and provide the key takeaways I found in …
This year I read a handful of books that really helped in my marketing learning. It’s crazy to think about how many books are published each week. But these are the ones that I enjoyed the most. Originally, I titled this post “Marketing Books I Enjoyed in 2018,” but then when I went back through …
Until the summer of 2015, Extreme Networks, a leader in software-driven networking solutions, used a website localization system that was seen by many as being ineffective. The 33 most popular pages were translated, and the entire website was published in four different languages. The drawback to this system was that the user had no way …
For the second year in a row, I was fortunate to attend HubSpot’s annual INBOUND Marketing conference. This year saw 19,000 marketers assemble for a few days at the Bayside Expo Center in South Boston (yay Southie!). The event kicked off on Tuesday night with the one and only Gary Vaynerchuk. Gary started off by addressing …
When was the last time we went a week without hearing about a change to the Facebook algorithm? Every few days news or rumors leak out about how they’re “bettering” the timeline for users. But we all know the truth. They do this for one reason: monetization. Facebook is a public company and it is …
Social Media Examiner threw their fourth annual Social Media Marketing World. This year saw 3000 attendees from 55 different countries descend on the San Diego Convention Center. Over 150 speakers talked about a wide variety of social media marketing topics. But there was one word on everyone’s lips: Video. Video, specifically live video, has taken the industry …
I work for a publicly traded, B2B IT Networking Solutions company. That sentence has a few words that aren’t usually associated with “fun.” A few weeks ago, our EVP of WW Sales, Services, and Channels, Bob Gault, was notified that he would once again be a participant in CRN’s Channel Madness. As you can guess by the …
The movie industry has changed drastically over the past decade or so. The most successful movies tend to be big, spectacular movies, usually based on something that was done before. No genre has benefitted from this change more than the superhero/comic book movies. There have always been superhero movies, but this current run began with …
Tuesday night saw renowned author Seth Godin kick off this year’s edition of HubSpot’s INBOUND conference. Seth touched upon a wide range of topics from the StayPuft marshmallow man to golf claps. But his key message was about changing culture. Using corn growers as an example, he explained how many people won’t do what is …