Savvy marketers have shifted from years of “here’s how you use AI” training to focusing on how to create marketing that stands out from the cheap, easy, fast AI-generated content most teams produce.
This past week I had the honor of attending the fourth annual Content Entrepreneur Expo (CEX), hosted by The Tilt and Lulu.
People need to identify what AI can’t do, and lean into that. Whether it was being more crazy (Mark Schaefer), attracting humans rather than algorithms (Wil Reynolds), taking time to be mindful of your work (Ann Handley), using repetition to build your brand (Jay Clouse and Joe Pulizzi), or identifying that 10x efforts lead to 100x results (Andy Crestodina), there are so many ways to get your product or service to stand out.
Here is a collection of what I learned at the conference.
What-I-Learned-at-CEX-2025-v1aThis week had another career first: My first book signing!
Thanks to the folks at Tilt Publishing and Lulu, I was able to sign a bunch of books for folks who wanted to learn more about The Visual Marketer. It was fun talking about what I learned and what they’ll learn when they read the book.
If you weren’t at CEX and want a copy, let’s make a deal:
For the digital version, use promo code: CEX25 to get the digital edition for $1.99 at my site.
Or, if you’re interested in the paperback, use promo code FreeS to get free shipping on the paperback.
Offer good until Sept 12th, 2025.
If you wanted to see the process behind how I drew the portraits on my iPad, I’ve included the Procreate video here: