Signature Wins
Some examples of work that was performed well.
Rebranding a Billion-Dollar Tech Company in 90 Days
Led a full-scale visual rebrand of Extreme Networks to unify two merging companies and reposition the brand for serious enterprise credibility.
A Local Web Experience Within a Global Brand
Architected the design and development of the Northeastern London campus website as a locally resonant experience within a unified global brand system.
Turning a New Idea Into a Fundable, Marketable Brand
Started with visualizing an app idea and growing it into a company with 100 employees, $24m in funding, and major partnerships.
Turning Creative Chaos Into a Scalable Content Engine
Transformed EBSCO’s reactive creative model into a structured content system with global templates, funnel alignment, and measurable results.
Stress-Free Executive Presentations
Helped executives with keynote presentations, from story to design. These talks were high-pressure, high-visibility moments designed to inspire audiences ranging from sales teams to customers to international partners.
Design System for Distributed Marketing Teams
Built a scalable design system to unify Northeastern’s fragmented digital presence, improving consistency, accessibility, and user experience across 100s of sites.
Building a Brand for Designers Facing an AI Future
Created After Design to help designers navigate the AI shift, building the brand, content strategy, and site in under two weeks.
Stories That Keep People Watching
Engaged viewers with videos ranging from customer testimonials, executive talking-head videos, aspirational videos, and animations that drove interest and clicks.
