Yesterday, I had the honor of being the featured author on the RISE book club. RISE is a community of forward-thinking marketers, and it was a great discussion.
My favorite question came from the moderator, • M. Valentina Escobar-Gonzalez, MBA, who asked what I left out of the book. I went off on a rant about carousels on websites (I’ll share my thoughts on this in the next few days).
The RISE community has been instrumental in helping me bring this book to life. From founder Mark Schaefer contributing the forward to the book, to folks cheering me on during the process, to Bruce Scheer buying gift copies of the book for the members, they’ve all been super supportive. Even Anna Zgadzaj was the first purchase before I woke up the day it went on sale!
Thanks to everyone who participated in the roundtable: Rob LeLacheur, Jeffry Scott M Scowcroft, Spencer Crandall, Allan Ling. (who received his copy yesterday), Dave Boerger, Zack Seipert, and Dan Christ.
I love talking about this book because I’m teaching marketers the basics of design so they can be more successful. And the feedback I’ve received makes it sound like it’s helping!
(oh, and the book hit #1 on the Amazon best-sellers list in the category of Design!)
