Salesforce’s Growth and Innovation Evangelist, Tiffani Bova, was launching a new podcast and reached out to me to help with the visual branding. With a focus on “next” and the future, I wanted to create something that showed forward movement and momentum.
One thing I really like about this is that it doesn’t ask “What’s Next?” It tells you “What’s Next!” That shift from a question mark to an exclamation mark signifies to the audience that this show provides insights to what is going to happen.
Over the years, Tiffani has expanded from the podcast to additional media. The core of the logo and color combinations have remained, but the core essence of the What’s Next! brand have carried through.