Starting in 2014, Extreme Networks began working with the NFL to enhance the user experience at their premier event, the Super Bowl.
Extreme’s network analytics platform, Purview (later rebranded as Extreme Analytics), watches activity on the network. This can be used on any network, but Extreme found that tying the product outcomes to a globally-recognized event helps to promote the product.
It’s a great story because of the interest in the Super Bowl. People are always looking to consume content related to the game. These infographics showed what the NFL was able to see on their network (and what they would let Extreme report on). Each infographic ended with a call-to-action that basically said, “if you want this level of visibility on your network, visit the website.”
From a branding perspective, it was a fun challenge to tie together the NFL’s constantly evolving Super Bowl brand with the Extreme visual brand.
This was a series of assets that performed very well for Extreme. These were recreated and reformatted to fit as many use cases as possible.
Here are a few of the infographics that I worked on.
