Articles

Some stuff I've learned over the years.

Woman sees examples of visual marketing everywhere

The Essence of Visual Marketing

“Make it simple. Make it memorable. Make it inviting to look at.” – Leo Burnett Definition and importance of visual marketing in the digital era Long ago, when marketing lived in the domain of print publications and radio, visuals didn’t matter that much. Obviously, radio doesn’t include visuals so we can skip past that part. …

3 Steps for Social Success

3 Steps for Social Success

Interested in growing your social following? Of course you are. A bigger following helps you get your message out there. Here are three things you should do every time you’re on social media. If you want to consume an hour-long podcast information in 90 seconds, every other week, you should subscribe! Everyone wants more followers …

How will AI Impact Search?

How will AI Impact Search?

This is the billion-dollar question these days. Companies are working to outmaneuver Google to take part of its dominant market share. 6-12 months from now the landscape could look very different. Each week I gather the best takeaways from a recent marketing podcast and I compile them into an easy-to-understand infographic. If you want to …

New Rules of YouTube

The New Rules of YouTube

As YouTube shifts from social graphs to interest graphs, it’s more important to make content that gets views rather than focus on subscriber counts. Each week I gather the best takeaways from a recent marketing podcast and I compile them into an easy-to-understand infographic. If you want to consume an hour of podcast information in …

Building an Audience

Ten Steps for Building an Audience

I finally get to showcase my all-time favorite podcast: This Old Marketing! For years, I’ve been listening to Joe Pulizzi and Robert Rose break down the latest marketing news. But news articles don’t necessarily align with the types of infographics I’m trying to share. I’m looking for content that can stand a longer test of time than just talking about …

Recycle Your Content

Go Green! Recycle Your Content

First, a word from this week’s sponsor, Reletter. Newsletter readership is growing fast. Unlock a treasure trove of opportunities to get featured and grow your brand with Reletter. Search for Substack and LinkedIn newsletters by topic and view subscriber numbers, engagement scores, contacts and lots more. Try it for free ($49/mo early bird pricing) In 2021 Chantelle Marcelle wrote …

Storytelling with data

Storytelling with Data

First, a word from this week’s sponsor, Reletter. Newsletter readership is growing fast. Unlock a treasure trove of opportunities to get featured and grow your brand with Reletter. Search for Substack and LinkedIn newsletters by topic and view subscriber numbers, engagement scores, contacts and lots more. Try it for free ($49/mo early bird pricing) If you’re the …

Marketing Doesn’t Own the 4Ps

First, a word from this week’s sponsor, Reletter. Newsletter readership is growing fast. Unlock a treasure trove of opportunities to get featured and grow your brand with Reletter. Search for Substack and LinkedIn newsletters by topic and view subscriber numbers, engagement scores, contacts and lots more. Try it for free ($49/mo early bird pricing) When I first …

As trust declines, community is the future!

As Trust Declines, Community is the Future

First, a word from this week’s sponsor, Reletter. Newsletter readership is growing fast. Unlock a treasure trove of opportunities to get featured and grow your brand with Reletter. Search for Substack and LinkedIn newsletters by topic and view subscriber numbers, engagement scores, contacts and lots more. Try it for free ($49/mo early bird pricing) Last week we …