The Visual Marketer
Some stuff I've learned over the years.
If you’re a marketer who suddenly finds themselves designing graphics, you’re not alone. Between Canva, AI tools, and ever-tightening budgets, more marketers are being asked to “just make something,” whether or not they have formal design training. But what makes a good marketing graphic? Let’s break it down. Why Your Visuals Matter More Than You …
Let’s be honest—marketers are juggling more than ever. We’re expected to be strategists, copywriters, data analysts, and now, designers. With tools like Canva and generative AI making design more accessible, it’s easier than ever to create graphics. But here’s the catch: because everyone can now produce visuals quickly and inexpensively, the bar for standing out …
“Make it simple. Make it memorable. Make it inviting to look at.” – Leo Burnett Definition and importance of visual marketing in the digital era Long ago, when marketing lived in the domain of print publications and radio, visuals didn’t matter that much. Obviously, radio doesn’t include visuals so we can skip past that part. …
Interested in growing your social following? Of course you are. A bigger following helps you get your message out there. Here are three things you should do every time you’re on social media. If you want to consume an hour-long podcast information in 90 seconds, every other week, you should subscribe! Everyone wants more followers …
This is the billion-dollar question these days. Companies are working to outmaneuver Google to take part of its dominant market share. 6-12 months from now the landscape could look very different. Each week I gather the best takeaways from a recent marketing podcast and I compile them into an easy-to-understand infographic. If you want to …
As YouTube shifts from social graphs to interest graphs, it’s more important to make content that gets views rather than focus on subscriber counts. Each week I gather the best takeaways from a recent marketing podcast and I compile them into an easy-to-understand infographic. If you want to consume an hour of podcast information in …
Each week I gather the best takeaways from a recent marketing podcast and I compile them into an easy-to-understand infographic. If you want to consume an hour of podcast information in 90 seconds, you should subscribe! Wouldn’t it be easy if you had a very small, target audience where you could focus all of your …
I finally get to showcase my all-time favorite podcast: This Old Marketing! For years, I’ve been listening to Joe Pulizzi and Robert Rose break down the latest marketing news. But news articles don’t necessarily align with the types of infographics I’m trying to share. I’m looking for content that can stand a longer test of time than just talking about …
First, a word from this week’s sponsor, Reletter. Newsletter readership is growing fast. Unlock a treasure trove of opportunities to get featured and grow your brand with Reletter. Search for Substack and LinkedIn newsletters by topic and view subscriber numbers, engagement scores, contacts and lots more. Try it for free ($49/mo early bird pricing) In 2021 Chantelle Marcelle wrote …
First, a word from this week’s sponsor, Reletter. Newsletter readership is growing fast. Unlock a treasure trove of opportunities to get featured and grow your brand with Reletter. Search for Substack and LinkedIn newsletters by topic and view subscriber numbers, engagement scores, contacts and lots more. Try it for free ($49/mo early bird pricing) If you’re the …