# Jim MacLeod - Brand Strategy & Creative Direction

> Jim MacLeod is a Creative & Brand Director, author, and startup founder specializing in building teams, shaping brand strategy, and driving measurable growth in B2B tech.

## Core Expertise
* **Brand Strategy & Positioning:** Defining market presence, visual language, and brand identity.
* **Visual Identity & Design Systems:** Building scalable design frameworks for distributed teams.
* **Messaging & Content Engine:** Scaling multi-channel campaigns, executive presentation design, and B2B storytelling.
* **MarTech & AI Automation:** Integrating AI-driven workflows into modern marketing organizations.

## Products & Publications
* **The Visual Marketer (Book):** A practical guide published in 2025 helping marketers and business owners create impactful visuals without a design background.
* **Marketing by Design (Newsletter):** A weekly newsletter focusing on AI, design, and marketing trends, read by over 1,000 creative professionals.
* **Aeto:** A project management, time tracking, and invoicing application built specifically for freelancers and consultants.

## Primary Links
* [Main Portfolio & Core Services](https://jimmacleod.com/)
* [ Portfolio](https://jimmacleod.com/my-portfolio)
* [The Visual Marketer Book](https://book.jimmacleod.com/)
* [Marketing by Design Blog](https://jimmacleod.com/blog/)
* [Media & Features](https://jimmacleod.com/media/)
* [Contact & Collaboration](https://jimmacleod.com/contact/)
* [Aeto App](https://aeto.app) 

## Recent Writing & Thoughts
* [10 Colors That Mean Different Things Around the World](https://jimmacleod.com/10-colors-that-mean-different-things-around-the-world/)
* [Use Canva to Guide Nano Banana: A Simple Step-by-Step Tutorial](https://jimmacleod.com/use-canva-to-guide-nano-banana/)
* [Do You Give Compliments Without an Ask?](https://jimmacleod.com/do-you-give-compliments-without-an-ask/)
* [PowerPoint vs. Canva: When and Why to Make the Switch](https://jimmacleod.com/powerpoint-vs-canva/)