The minute that this project was mentioned, this logo popped into my head. I was fortunate enough to find a picture of Homer. Anybody that knows The Simpsons (AKA everyone) knows that this is Homer’s expression when he’s enjoying (or thinking about enjoying) some delicious food. The angle of his head almost perfectly matches the angle of the coffee cup in the Dunkin’ logo. On the bottom of the logo, I bumped the text around to show the bumbling nature of Homer.

This logo presented an interesting debate: Should designers show work that didn’t go forward? Since it would be practically impossible to use this logo for another project, it was determined that there would be no harm in showing this logo. I’ve decided to file pieces like this under “Scrap Heap.” Every designer knows that many of the “best” ideas never make it to be seen by the outside world. These pieces will either be projects that a client rejected or proposals for potential clients that didn’t move forward.

Most of the time, I don’t recycle ideas, so I don’t have to worry about showing something on here that I would use for someone else down the line.