Jim MacLeod

Effective Visual Marketing

How to Start an In-House Creative Department – Part 1

How to Start an In-House Creative Department – Part 1

This is the first in a series detailing how I established an in-house creative department in a high-tech B2B company.  In 2012 I was hired by Enterasys Networks (now Extreme Networks) to be an in-house designer. At the time, the company was using the services of two different creative agencies. Enterasys’ main concerns were 1) the cost […]

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15 Business Inspiration Quotes from Mad Men

15 Business Inspiration Quotes from Mad Men

15 Business Inspiration Quotes from Mad Men from Jim MacLeod Sunday, May 17th marks the finale to one of the greatest shows in television history. Late on Saturday afternoon my wife gave me the idea for this blog post/Slideshare presentation. I already had the images created due to a failed poster project. I found a […]

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12 Interview Tips for Young Designers

12 Interview Tips for Young Designers

Today marks 15 years as a professional-someone-actually-pays-me-to-do-this designer. I still remember the day I walked in to my first real design job and sat at my cubicle. But that wouldn’t have happened if I hadn’t passed that job interview. For the past couple of years, I’ve been fortunate to go back to my alma mater […]

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Favorite Podcasts (This Week)

Favorite Podcasts (This Week)

I have become a podcast junky. During my one hour commute each day, I consume as much information as possible. Most of these podcasts are focused on marketing or design. Every now and then I drift into something that is purely entertainment. But I tend to be choosy about those. The podcasts listed below are […]

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Marketing is Your Starting Pitcher

Marketing is Your Starting Pitcher

I’ve worked for a few different companies in diverse industries. And I’ve noticed one common theme: Marketing is often looked down upon by Sales. In some ways, I can understand the basic thinking. Sales brings money in whereas Marketing spends money. Marketing can also be seen as sales enablement. This makes sense, but it still […]

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Sales Conference 2014

Sales Conference 2014

2014 was the first time that the unified sales force of Extreme Networks was coming together since Extreme acquired Enterasys in late 2013. I spent many hours working on the presentations for both the CEO and the CMO (as well as the other speakers, but those didn’t require as much time.) Presented for the first […]

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