Jim MacLeod

Marketing Through Storytelling

The Highest-Grossing Actor in Hollywood: Stan Lee [Infographic]

The Highest-Grossing Actor in Hollywood: Stan Lee [Infographic]

Everyone has a pretty good idea of the biggest movie stars in the world. Cruise. Hanks. Pitt. Smith. But there is one actor who consistently turns in a star performance, year after year after a year. For nearly 20 years, the top grossing films have included one legendary actor adding his magic touch to the […]

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A Simple Plan for Globalizing Websites

A Simple Plan for Globalizing Websites

Until the summer of 2015, Extreme Networks, a leader in software-defined networking solutions, used a website localization system that was seen by many as being ineffective. The 33 most popular pages were translated, and the entire website was published in four different languages. The drawback to this system was that the user had no way […]

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Learning About the Future of Marketing at #INBOUND16 (recap)

Learning About the Future of Marketing at #INBOUND16 (recap)

For the second year in a row, I was fortunate to attend HubSpot’s annual INBOUND Marketing conference. This year saw 19,000 marketers assemble for a few days at the Bayside Expo Center in South Boston (yay Southie!). The event kicked off on Tuesday night with the one and only Gary Vaynerchuk. Gary started off by […]

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Training with Content Marketing Jedi Masters at #CMWorld

Training with Content Marketing Jedi Masters at #CMWorld

For a few days in September, The Content Marketing Institute brought together the world’s leaders in Content Marketing. Here are just a few of the pearls of wisdom that they delivered to save us from the dark side of Marketing. The SlideShare has visual representations of each quote.   Content Marketing World: Training with Content […]

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How to Design a Presentation People Want to View [eBook]

How to Design a Presentation People Want to View [eBook]

PowerPoint presentations are boring. And ugly. There has to be a better way. Lucky for you, there is. You just have to spend a little more time to create messaging and visuals that are effective and engaging. Sounds easy, right? These tips should help you create something that your audience actually wants to view. I […]

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How Deadpool is Changing the Movie Marketing Game

How Deadpool is Changing the Movie Marketing Game

The movie industry has changed drastically over the past decade or so. The most successful movies tend to be big, spectacular movies, usually based on something that was done before. No genre has benefitted from this change more than the super hero/comic book movie franchises. There have always been super hero movies, but this current […]

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10 Design Experience X-Factors [SlideShare]

10 Design Experience X-Factors [SlideShare]

Last week Vala Afshar published a review of Brian Solis’ new book X: The Experience When Business Meets Design. I created the SlideShare that goes along with it. 10 Design Experience X-Factors from Vala Afshar

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Red vs. Blue: Which Color Ensures More Success for Your Brand?

Red vs. Blue: Which Color Ensures More Success for Your Brand?

Think about your favorite products. What color comes to mind when you think of them? Now, what color comes to mind when you think of their competition? There’s a pretty good chance that you’ve envisioned red and blue for the two companies. Over the years I’ve noticed one major trend across many different industries: the […]

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Insights from INBOUND15

Insights from INBOUND15

Tuesday night saw renowned author Seth Godin kick off this year’s edition of HubSpot’s INBOUND conference. Seth touched upon a wide range of topics from the StayPuft marshmallow man to golf claps. But his key message was about changing culture. Using corn growers as an example, he explained how many people won’t do what is […]

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Key Takeaways from The Email Design Conference

Key Takeaways from The Email Design Conference

For the third year in a row, I was fortunate to attend the Email Design Conference presented by Litmus. Each year we are innundated by some of the best email marketing designers and developers in the world. Email marketing is one of those areas where there are a 100 ways to skin a cat. Everyone has their […]

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