Jim MacLeod

Marketing Through Storytelling

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How Deadpool is Changing the Movie Marketing Game

How Deadpool is Changing the Movie Marketing Game

The movie industry has changed drastically over the past decade or so. The most successful movies tend to be big, spectacular movies, usually based on something that was done before. No genre has benefitted from this change more than the super hero/comic book movie franchises. There have always been super hero movies, but this current […]

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10 Design Experience X-Factors [SlideShare]

10 Design Experience X-Factors [SlideShare]

Last week Vala Afshar published a review of Brian Solis’ new book X: The Experience When Business Meets Design. I created the SlideShare that goes along with it. 10 Design Experience X-Factors from Vala Afshar

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Red vs. Blue: Which Color Ensures More Success for Your Brand?

Red vs. Blue: Which Color Ensures More Success for Your Brand?

Think about your favorite products. What color comes to mind when you think of them? Now, what color comes to mind when you think of their competition? There’s a pretty good chance that you’ve envisioned red and blue for the two companies. Over the years I’ve noticed one major trend across many different industries: the […]

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Insights from INBOUND15

Insights from INBOUND15

Tuesday night saw renowned author Seth Godin kick off this year’s edition of HubSpot’s INBOUND conference. Seth touched upon a wide range of topics from the StayPuft marshmallow man to golf claps. But his key message was about changing culture. Using corn growers as an example, he explained how many people won’t do what is […]

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