Jim MacLeod

Marketing Through Storytelling

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A Simple Plan for Globalizing Websites

A Simple Plan for Globalizing Websites

Until the summer of 2015, Extreme Networks, a leader in software-defined networking solutions, used a website localization system that was seen by many as being ineffective. The 33 most popular pages were translated, and the entire website was published in four different languages. The drawback to this system was that the user had no way […]

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Learning About the Future of Marketing at #INBOUND16 (recap)

Learning About the Future of Marketing at #INBOUND16 (recap)

For the second year in a row, I was fortunate to attend HubSpot’s annual INBOUND Marketing conference. This year saw 19,000 marketers assemble for a few days at the Bayside Expo Center in South Boston (yay Southie!). The event kicked off on Tuesday night with the one and only Gary Vaynerchuk. Gary started off by […]

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Training with Content Marketing Jedi Masters at #CMWorld

Training with Content Marketing Jedi Masters at #CMWorld

For a few days in September, The Content Marketing Institute brought together the world’s leaders in Content Marketing. Here are just a few of the pearls of wisdom that they delivered to save us from the dark side of Marketing. The SlideShare has visual representations of each quote.   Content Marketing World: Training with Content […]

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How to Design a Presentation People Want to View [eBook]

How to Design a Presentation People Want to View [eBook]

PowerPoint presentations are boring. And ugly. There has to be a better way. Lucky for you, there is. You just have to spend a little more time to create messaging and visuals that are effective and engaging. Sounds easy, right? These tips should help you create something that your audience actually wants to view. I […]

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