Marketing is Your Starting Pitcher

I’ve worked for a few different companies in diverse industries. And I’ve noticed one common theme: Marketing is often looked down upon by Sales. In some ways, I can understand the basic thinking. Sales brings money in whereas Marketing spends…..

Latest Blog Posts

Favorite Books of 2018

Jim MacLeod | January 6, 2019

This year I read a handful of books that really helped in my marketing learning. It’s crazy to think about how many books are published each week. But these are the ones that I enjoyed the most. Originally, I titled…..

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My Year Without Facebook

admin | January 1, 2018

On January 1st, 2017, I posted a link to the Breeders’ song “New Year” and signed off of Facebook. 2016 had been so bad on the platform that I wanted to take a break. For those of you reading this…..

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The Highest-Grossing Actor in Hollywood: Stan Lee [Infographic]

admin | December 28, 2017

Everyone has a pretty good idea of the biggest movie stars in the world. Cruise. Hanks. Pitt. Smith. But there is one actor who consistently turns in a guaranteed box office gold performance, year after year after year. For nearly 20 years,…..

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A Simple Plan for Globalizing Websites

admin | April 17, 2017

Until the summer of 2015, Extreme Networks, a leader in software-defined networking solutions, used a website localization system that was seen by many as being ineffective. The 33 most popular pages were translated, and the entire website was published in…..

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Learning About the Future of Marketing at #INBOUND16 (recap)

admin | November 27, 2016

For the second year in a row, I was fortunate to attend HubSpot’s annual INBOUND Marketing conference. This year saw 19,000 marketers assemble for a few days at the Bayside Expo Center in South Boston (yay Southie!). The event kicked…..

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Training with Content Marketing Jedi Masters at #CMWorld

admin | September 18, 2016

For a few days in September, The Content Marketing Institute brought together the world’s leaders in Content Marketing. Here are just a few of the pearls of wisdom that they delivered to save us from the dark side of Marketing……

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How to Design a Presentation People Want to View [eBook]

admin | March 14, 2016

PowerPoint presentations are boring. And ugly. There has to be a better way. Lucky for you, there is. You just have to spend a little more time to create messaging and visuals that are effective and engaging. Sounds easy, right?…..

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How Deadpool is Changing the Movie Marketing Game

admin | January 23, 2016

The movie industry has changed drastically over the past decade or so. The most successful movies tend to be big, spectacular movies, usually based on something that was done before. No genre has benefitted from this change more than the…..

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10 Design Experience X-Factors [SlideShare]

admin | December 8, 2015

Last week Vala Afshar published a review of Brian Solis’ new book X: The Experience When Business Meets Design. I created the SlideShare that goes along with it. 10 Design Experience X-Factors from Vala Afshar

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Red vs. Blue: Which Color Ensures More Success for Your Brand?

admin | October 5, 2015

Think about your favorite products. What color comes to mind when you think of them? Now, what color comes to mind when you think of their competition? There’s a pretty good chance that you’ve envisioned red and blue for the…..

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