Jim MacLeod

Effective Visual Marketing

About

Enough with the noise and the jargon and the fluff. Stop being so damn witty.

What do you want the viewer to remember?

For the past 15 years, Jim has been a visual marketer who has been able to cut through the clutter and focus on the key message, that one little hook, that forces a viewer to not only pay attention, but to act.

Jim has helped companies of all sizes across many different industries succeed. This wide swath of experience allows him to bring fresh ideas to each new environment. B2B? Got it. B2C? Done it. Print? No problem. Digital? Even better.

A lifelong creator, MacLeod knows that effectiveness trumps everything. You want to make pretty pictures? Go be a broke artist. Visual marketing is about results.

These days Jim runs the creative services group at Extreme Networks. The company had previously used external creative agencies until Jim was hired to start and build an in-house creative team.

Much like Mike Tyson, Jim is also good at talking in the third person … though he’s not as good at taking a punch (probably).

The intersection of strategy and creativity.

Recent Work

Blog

15 Business Inspiration Quotes from Mad Men

15 Business Inspiration Quotes from Mad Men

15 Business Inspiration Quotes from Mad Men from Jim MacLeod Sunday, May 17th marks the finale to one of the greatest shows in television history. Late on Saturday afternoon my wife gave me the idea for this blog post/Slideshare presentation. I already had the images created due to a failed poster project. I found a […]

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12 Interview Tips for Young Designers

12 Interview Tips for Young Designers

Today marks 15 years as a professional-someone-actually-pays-me-to-do-this designer. I still remember the day I walked in to my first real design job and sat at my cubicle. But that wouldn’t have happened if I hadn’t passed that job interview. For the past couple of years, I’ve been fortunate to go back to my alma mater […]

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Favorite Podcasts (This Week)

Favorite Podcasts (This Week)

I have become a podcast junky. During my one hour commute each day, I consume as much information as possible. Most of these podcasts are focused on marketing or design. Every now and then I drift into something that is purely entertainment. But I tend to be choosy about those. The podcasts listed below are […]

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Marketing is Your Starting Pitcher

Marketing is Your Starting Pitcher

I’ve worked for a few different companies in diverse industries. And I’ve noticed one common theme: Marketing is often looked down upon by Sales. In some ways, I can understand the basic thinking. Sales brings money in whereas Marketing spends money. Marketing can also be seen as sales enablement. This makes sense, but it still […]

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Contact Info

jim@jimmacleod.com