Enough with the noise and the jargon and the fluff. Stop being so damn witty.
What do you want the viewer to remember?
For the past 15 years, Jim has been a visual marketer who has been able to cut through the clutter and focus on the key message, that one little hook, that forces a viewer to not only pay attention, but to act.
Jim has helped companies of all sizes across many different industries succeed. This wide swath of experience allows him to bring fresh ideas to each new environment. B2B? Got it. B2C? Done it. Print? No problem. Digital? Even better.
A lifelong creator, MacLeod knows that effectiveness trumps everything. You want to make pretty pictures? Go be a broke artist. Visual marketing is about results.
These days Jim runs the creative services group at Extreme Networks. The company had previously used external creative agencies until Jim was hired to start and build an in-house creative team.
Much like Mike Tyson, Jim is also good at talking in the third person … though he’s not as good at taking a punch (probably).
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