Enough with the noise and the jargon and the fluff. Stop being so damn witty.
What do you want the viewer to remember?
For the past 15 years, Jim has been a visual marketer who has been able to cut through the clutter and focus on the key message, that one little hook, that forces a viewer to not only pay attention, but to act.
Jim has helped companies of all sizes across many different industries succeed. This wide swath of experience allows him to bring fresh ideas to each new environment. B2B? Got it. B2C? Done it. Print? No problem. Digital? Even better.
A lifelong creator, MacLeod knows that effectiveness trumps everything. You want to make pretty pictures? Go be a broke artist. Visual marketing is about results.
These days Jim runs the creative services group at Extreme Networks. The company had previously used external creative agencies until Jim was hired to start and build an in-house creative team.
Much like Mike Tyson, Jim is also good at talking in the third person … though he’s not as good at taking a punch (probably).
The movie industry has changed drastically over the past decade or so. The most successful movies tend to be big, spectacular movies, usually based on something that was done before. No genre has benefitted from this change more than the super hero/comic book movie franchises. There have always been super hero movies, but this current […]
Last week Vala Afshar published a review of Brian Solis’ new book X: The Experience When Business Meets Design. I created the SlideShare that goes along with it. 10 Design Experience X-Factors from Vala Afshar
Think about your favorite products. What color comes to mind when you think of them? Now, what color comes to mind when you think of their competition? There’s a pretty good chance that you’ve envisioned red and blue for the two companies. Over the years I’ve noticed one major trend across many different industries: the […]
Tuesday night saw renowned author Seth Godin kick off this year’s edition of HubSpot’s INBOUND conference. Seth touched upon a wide range of topics from the StayPuft marshmallow man to golf claps. But his key message was about changing culture. Using corn growers as an example, he explained how many people won’t do what is […]