Enough with the noise and the jargon and the fluff. Stop being so damn witty.
What do you want the viewer to remember?
For the past 15 years, Jim has been a visual marketer who has been able to cut through the clutter and focus on the key message, that one little hook, that forces a viewer to not only pay attention, but to act.
Jim has helped companies of all sizes across many different industries succeed. This wide swath of experience allows him to bring fresh ideas to each new environment. B2B? Got it. B2C? Done it. Print? No problem. Digital? Even better.
A lifelong creator, MacLeod knows that effectiveness trumps everything. You want to make pretty pictures? Go be a broke artist. Visual marketing is about results.
These days Jim runs the creative services group at Extreme Networks. The company had previously used external creative agencies until Jim was hired to start and build an in-house creative team.
Much like Mike Tyson, Jim is also good at talking in the third person … though he’s not as good at taking a punch (probably).
For the second year in a row, I was fortunate to attend HubSpot’s annual INBOUND Marketing conference. This year saw 19,000 marketers assemble for a few days at the Bayside Expo Center in South Boston (yay Southie!). The event kicked off on Tuesday night with the one and only Gary Vaynerchuk. Gary started off by […]
For a few days in September, The Content Marketing Institute brought together the world’s leaders in Content Marketing. Here are just a few of the pearls of wisdom that they delivered to save us from the dark side of Marketing. The SlideShare has visual representations of each quote. Content Marketing World: Training with Content […]
PowerPoint presentations are boring. And ugly. There has to be a better way. Lucky for you, there is. You just have to spend a little more time to create messaging and visuals that are effective and engaging. Sounds easy, right? These tips should help you create something that your audience actually wants to view. I […]
The movie industry has changed drastically over the past decade or so. The most successful movies tend to be big, spectacular movies, usually based on something that was done before. No genre has benefitted from this change more than the super hero/comic book movie franchises. There have always been super hero movies, but this current […]