Jim MacLeod

Effective Visual Marketing

About

Enough with the noise and the jargon and the fluff. Stop being so damn witty.

What do you want the viewer to remember?

For the past 15 years, Jim has been a visual marketer who has been able to cut through the clutter and focus on the key message, that one little hook, that forces a viewer to not only pay attention, but to act.

Jim has helped companies of all sizes across many different industries succeed. This wide swath of experience allows him to bring fresh ideas to each new environment. B2B? Got it. B2C? Done it. Print? No problem. Digital? Even better.

A lifelong creator, MacLeod knows that effectiveness trumps everything. You want to make pretty pictures? Go be a broke artist. Visual marketing is about results.

These days Jim runs the creative services group at Extreme Networks. The company had previously used external creative agencies until Jim was hired to start and build an in-house creative team.

Much like Mike Tyson, Jim is also good at talking in the third person … though he’s not as good at taking a punch (probably).

The intersection of strategy and creativity.

Recent Work

Blog

Is Your Network Ready for Live Streaming Video? [INFOGRAPHIC]

Is Your Network Ready for Live Streaming Video? [INFOGRAPHIC]

This isn’t really a design or marketing post, but this is a post I recent wrote for the Extreme Networks blog. By now you’ve heard the stories: Periscope and Meerkat are the hot apps for live streaming video. Now that they’re both available for iOS and Android, usage is going to go through the roof. This post isn’t about […]

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How to Start an In-House Creative Department – Part 1

How to Start an In-House Creative Department – Part 1

This is the first in a series detailing how I established an in-house creative department in a high-tech B2B company.  In 2012 I was hired by Enterasys Networks (now Extreme Networks) to be an in-house designer. At the time, the company was using the services of two different creative agencies. Enterasys’ main concerns were 1) the cost […]

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15 Business Inspiration Quotes from Mad Men

15 Business Inspiration Quotes from Mad Men

15 Business Inspiration Quotes from Mad Men from Jim MacLeod Sunday, May 17th marks the finale to one of the greatest shows in television history. Late on Saturday afternoon my wife gave me the idea for this blog post/Slideshare presentation. I already had the images created due to a failed poster project. I found a […]

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12 Interview Tips for Young Designers

12 Interview Tips for Young Designers

Today marks 15 years as a professional-someone-actually-pays-me-to-do-this designer. I still remember the day I walked in to my first real design job and sat at my cubicle. But that wouldn’t have happened if I hadn’t passed that job interview. For the past couple of years, I’ve been fortunate to go back to my alma mater […]

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Contact Info

jim@jimmacleod.com