Enough with the noise and the jargon and the fluff. Stop being so damn witty.
What do you want your viewers or visitors to remember?
For the past 17 years, I have been a digital visual marketer who has been able to cut through the clutter and focus on the key message, that one little hook, that forces a viewer to not only pay attention, but to act.
I have helped companies of all sizes across many different industries succeed. This wide swath of experience allows mr to bring fresh ideas to each new environment. B2B? Got it. B2C? Done it. Print? No problem. Digital? Even better.
A lifelong creator, I know that effectiveness trumps everything. You want to make pretty pictures? Go be a broke artist. Digital marketing is about results.
These days I run the digital marketing group at networking infrastructure powerhouse Extreme Networks. In addition to the in-house creative team that I built, I also oversee growth of the website, social media, and advertising.
Until the summer of 2015, Extreme Networks, a leader in software-defined networking solutions, used a website localization system that was seen by many as being ineffective. The 33 most popular pages were translated, and the entire website was published in four different languages. The drawback to this system was that the user had no way […]
For the second year in a row, I was fortunate to attend HubSpot’s annual INBOUND Marketing conference. This year saw 19,000 marketers assemble for a few days at the Bayside Expo Center in South Boston (yay Southie!). The event kicked off on Tuesday night with the one and only Gary Vaynerchuk. Gary started off by […]
For a few days in September, The Content Marketing Institute brought together the world’s leaders in Content Marketing. Here are just a few of the pearls of wisdom that they delivered to save us from the dark side of Marketing. The SlideShare has visual representations of each quote. Content Marketing World: Training with Content […]
PowerPoint presentations are boring. And ugly. There has to be a better way. Lucky for you, there is. You just have to spend a little more time to create messaging and visuals that are effective and engaging. Sounds easy, right? These tips should help you create something that your audience actually wants to view. I […]